Our past projects have all had the need for creative input of varying levels. Even when following a brand’s guidelines to a T, creativity is still a much needed ingredient – simply to help push the effectiveness of any given project to its fullest. Hotcake have been responsible for following, correcting, creating, implementing and in some cases ‘bending’ guidelines, all to help reach and exceed our clients’ goals. An agency’s creative thinking can be a very valuable asset indeed.
A brand is more than just a company name and logo, it’s your most valued asset. How your brand looks, feels and behaves will influence whether clients want to do business with you. It’s what makes you unique and it’s crucial to get it right.
From logo, colour palette, tone of voice, font family hierarchy and brand guidelines, through to your brand personality, we can help define and develop all of these in a complete overhaul or simply tweak to better express and position your company.
Your website is usually where customers find you first. What does yours say about you and your company? A good website is a crucial asset for any business.
We’ve had experience in simply re-skinning sites, to improve overall appearance, through to the complete planning, design and build of e-commerce, multiple language and data capture platforms. We are positive Hotcake can help with any digital challenges you currently face. Including, if need be, hosting and maintenance.
Digital marketing, alongside a website, helps your brand to have a strong online presence. It can include a social media presence, the use of Electronic Direct Mail (EDMs) or other forms of e-marketing. We can help build a strong digital marketing strategy to drive your brand forward.
A team with years of experience in creating all things print based, means you’re going to be in good hands. We simply love print – having created everything from a basic press ad to six-metre-wide hoardings and everything in-between. We can also suggest numerous high-end print finishes, for when a printed piece absolutely must stand head and shoulders above the rest.
