Brand development

ATCORE, an umbrella company for Atcom and Tigerbay, approached Hotcake to help differentiate their three brands – which were suffering from a lack of clear definition and rules. Hotcake proceeded to review each of the brands, setting guides in place for colours, fonts and style. Whilst also creating new iconography, three distinct image libraries that help compliment and identify each brand and three brand identity checklists for internal use.