Brand development
Large format print

Approached by Hilton, Hotcake were tasked with establishing how hotels could balance being part of the Curio Collection by Hilton brand, yet enable these one-of-a-kind hotels to visually convey they are as unique and interesting as the places they call home. As part of this process The Curio Collection book was developed. Placed in all hotels, highlighting not only the brand but the individual hotels and locations across the region, this seasonly produced book also helps shine a spotlight on new hotels as they join the collection.

Our role has expanded to support numerous Hilton brands, including the creation of an internal launch activation at their head office for the DoubleTree’s ‘Your Warm Welcome Awaits’  brand campaign and sponsorship of Gino’s Italian Express on ITV.