Brand development
Brand guide development
Collateral creation

Having worked with IHG for well over a decade, Hotcake has been a part of literally hundreds of projects. For both IHG master brands and the ever expanding list of hotel brands, both on a regional and global level. We understand the complex nature of the organisation and the various audiences, so are more than comfortable working on projects targeting B2B, B2C, internal, external, owner and investor audiences. Covering a huge range of printed and digital collateral, including interactive PDFs, microsites, internal launch activations, animations, videos, Microsoft Word templates and PowerPoint presentations, plus everything in between.