InterContinental Edinburgh The George

Brand development
Website design and build

This independent website (IWS) was the first site designed and built following IHG’s InterContinental Hotels & Resorts visual identity brand refresh in 2019. Providing a premium, much cleaner, front-end look with a seamless user journey, coupled with a robust content management system (CMS). This allows hotels to manage ongoing updates and development of the site themselves. Since been adopted and approved, this IWS is now used as the global standard for which all InterContinental IWS sites should replicate.