With the launching of voco, a new addition to the IHG hotel brands, Hotcake were given the task of building on the newly created brand style. Initially responsible for sense checking already created in-hotel collateral and the accompanying collateral guide, it ended up growing into something much more.
Hotcake were tasked with completely revising the guideline and in-hotel collateral, to then creating a further additional 16 guides, playbooks and toolkits. Covering everything from visual identity to interior signage and photography through to uniforms. Hotcake are now the brand guardians for voco, dealing with requests from all over the globe.